Pet Adoption Site Pet Gotcha Day uses 360 Videos to Create VR Momentum

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360-degree video has pushed the VR industry to the forefront of social media trends with YouTube and Facebook promoting the new video format. Erica Bishaf, Director of Consumer Insights, hopes it can do the same for adoptable pets.

Chicago-based Pet Gotcha Day!™, led by Bishaf, is bringing animal lovers up close and personal to adoptable pets without having to leave their computer or put their mobile device down. Bishaf has developed the next generation pet adoption service that uses 360-degree video technology to showcase adoptable pets through the creation of a virtual adoption center. The platform transports the viewer to feel as if they are in the same environment as the adoptable pet, allowing viewers to experience each pet’s demeanor, personality and overarching look through 360-degree videos of the pet playing with shelter volunteers or other petsThe initiative will ultimately increase adoptions through an up-close and personal look at the family’s next furry friend. 

“360-degree video will allow viewers to get to know adoptable pets in a new way,” Bishaf said. This helps reinforce the idea that every pet is an individual and dispel stereotypes about specific breeds or pets of certain agesFully immersive video creates a sense of urgency to adopt as the pet feels more real. 

Shelters and rescues are excited to jump on board. “As an organization, we have been trying to find new opportunities that will not only help us adopt out more of our cats, but also get more exposure for Harmony House, KellyBrunick from Harmony House for Cats in Chicago said. “Pet Gotcha Day! is exactly what we need!”

Chicago 360 Video Platform to Help Spur Pet Adoptions


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